Challenge

23 Below Media partnered with CommonBond to support & promote its new collaboration with the Fifth Third Bank in Cincinnati.

Solution

We identified units near the Fifth Third Bank’s corporate offices to reach key executives. We created a virtual roadblock using high impact billboards on major commuter arteries targeting consumers as they traveled into Cincinnati’s metro area.

Results

The OOH Campaign created significant lift in brand awareness. Website traffic from Cincinnati in the month during the campaign increased significantly compared to the previous 31 days and overall website traffic also increased during this time frame.