Challenge

23 Below Media has been leading UNTUCKit’s OOH campaigns since 2015. In 2017, UNTUCKit opened 25 brick & mortar locations across 15 U.S. markets. We were tasked with developing an OOH campaign to build awareness and drive foot traffic to the new locations. The plan had to fit within restrictive, individual store budgetary parameters.

Solution

We developed local store campaigns by using proximity-based, large format media. We leveraged our vendor relationships to secure added-value, allowing us to maximize budgets. When possible, we used digital formats that allowed UNTUCKit the ability to showcase their evolving clothing line.

Results

Store managers saw an immediate increase in traffic driving sales volume after the OOH campaign was launched. Since then, OOH has played a key role in UNTUCKit’s retail marketing strategy. To this day, we continue launching campaigns that support UNTUCKit’s new store openings and maintain a general market presence. Currently, UNTUCKit has 80+ stores across North America.