Challenge

 
Billboard Advertising in Los Angeles - Start up Company

23 Below Media partnered with DoorDash to increase brand awareness in Los Angeles. LA already had a well established, on-demand food delivery industry with more recognizable players. DoorDash’s objective was to combat its competitors by generating brand awareness and gaining market share.

Solution

 
Street Level advertising in California

Using our intelligent-planning platform, we developed a geographic footprint, focusing OOH activity on the Westside of LA to increase campaign impression frequency. We used a mix of formats ranging from transit & billboards to media at lifestyle venues, which together, enabled DoorDash’s message to reach the consumer at multiple points throughout the day.

Results

 
Bus wrap advertising in California- Los Angeles, LA and San Francisco, SF

DoorDash’s website saw an increase in traffic during the OOH flight. They were able to recruit employees and grow new restaurant partnerships which resulted in increased revenues.