Challenge

23 Below Media partnered with Paintzen to launch their services across San Francisco. The goal was to generate in-market brand awareness and drive website activations.

Solution

We created a campaign called “Paintzen The Town.” We educated consumers about Paintzen’s services by deploying a variety of OOH formats across the market. We subsequently increased brand awareness by dominating key areas of San Francisco with different creative messages.

Results

Since the launch of the campaign, Paintzen has seen an overall increase in traffic to their website. Their sales team has also received a significant increase in meeting requests from decorators, general contractors, and the local press.